Measurable Outcomes: 2010 Greatest Hits

The stats folks at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of last year:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow. What ever that means.

Let’s Do the Numbers

The WordPress folks came up with this analogy, not me. But given my activity on the No Fly Watch List in 2010, it seems appropriate: A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 4,600 times in 2010. That’s about 11 full 747s, assuming everyone got through TSA. And before I migrated to WordPress I was posting on Blogger which has been viewed about 7682 times. I don’t know how many 747s that is but it’s more than 12,000 views in 2010. I should note that when I first started this blog, I accidentally sent everyone in my contacts an invitation to view it, without using the bcc field. Ouch. Surely that boosted my numbers early on. I wrote about it in Blogettiquette just over a year ago.

In 2010, there were 95 new posts. I’m pretty sure there wont be nearly as many in 2011 since I seem to be averaging about 1-2 posts a month these days. There were 226 pictures uploaded, taking up a total of 25mb. That’s about 4 pictures per week.

The busiest day of the year was December 12th with 125 views. The most popular post that day was My Big Gay Funeral, a tribute to Jenny’s mom, Patricia Terry who passed away on December 10, 2010.

How Did You Get Here?

The top referring sites in 2010 were facebook.com, surinakhanblog.blogspot.com, twitter.com, en.wordpress.com, and ohcrapihaveacrushonsarahpalin.blogspot.com. Wait, what? Who has a crush on Sarah Palin?

Some visitors came searching, mostly for surina khan, surina khan blog, surina kahn, shan masala, and surina.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

My Big Gay Funeral December 2010
1 comment

2

About April 2010
2 comments

3

Writing April 2010

4

Polly Wants More Than a Cracker May 2010
2 comments

5

That’s So Gay October 2010

Do Over

I moved my blog to WordPress. Many techies tell me that WordPress is far superior to Blogger. Plus I polled people on my Twitter and all three people who responded were unanimous that WordPress is better than Blogger. So in the spirit of a life lived migrating from here there and everywhere, I have joined the world of cyber migration and moved to WordPress.

I do like the platform better for a number of reasons. The template is more flexible allowing for multiple pages. I like the Category Cloud on the right. It’s much easier to read the blog on an iPhone, which is important to some people more than others. I tend to read a lot of stuff on my iPhone and I happen to know Jenny almost exclusively reads my blog on her iPhone. And much of my life’s purpose is to please Jenny because she is the love of my life. I will migrate anywhere for her.

I also got my own domain name http://surinakhan.com which is kinda cool. And WordPress made the exporting from Blogger super easy. I hope my 33 followers on Blogger will migrate with me as well.

The only thing is that it may not be so easy to measure my outcomes. On Blogger I had 5752 hits. Note to self: add 5752 to the number of hits on WordPress.

Let’s Do the Numbers

My shameless effort at self-promotion has yielded a twenty-five percent increase in my “followers.” This is good and bad. A twenty five percent increase is respectable for a twenty-four hour period.  In the last day, I increased my followers from fifteen to twenty. Twenty is a good number. A group of twenty is often referred to as a score, so you could say I scored.

But analyzed a different way, it is not so impressive. I know that 116 people have viewed my Blog since I posted Follow the Leader yesterday. Those 116 people loaded 241 pages, which is neither here nor there, but provides good context and 241 sounds good. Now just to complicate things a bit further, since I started this Blog, it has been visited a total of 4,347 times. Also an impressive number considering I started this little hobby just over six weeks ago. But 4,347 in relation to 20 followers somehow does not seem good. It’s less than .5 percent. That’s point five percent, also known as less than one percent.

Analyzed yet another way, of  the 116 people who viewed my blog in the last day only five joined up as followers. Which is less than 5 percent, which is better than .5 percent. But see how fast twenty five percent can turn into five percent? I was up twenty five percent, and now I’m down twenty percent, just like that.

That’s what some people would call small potatoes. But me? I’m just grateful that five more people are willing to be publicly identified about the fact that they read my Blog. The rest of the people reading may not want to be so open about it, which I can totally understand.

I also appreciate the effort that went into clicking the “Follow” button. My sister, Puchi had a hard time with it.

“I have pressed that button on the top right a few times in order to follow you,” she commented. “However, nothing happens and I felt that I had been rejected as a follower…so now I am looking for having another purpose in your life since I failed as a follower.” I know she was being all ultra-sensitive because I wrote about how sometimes I reject the comments she leaves on my Blog. (See Puchi Calling, posted February 20, 2010).

I told Puchi that I refused to accept that she had failed as a follower. “Consider doing the POP or PUP Analysis,” I suggested. “Or maybe you need a google account?”  It’s really not that complicated I told her. “After all, there are 19 others who have figured it out.”

Puchi is no quitter, so she kept at it. She wrote later today, “Oops, it seems that when I decided to follow you I chose to do it anonymously…that’s why it never showed up. Well here I am, all accounted for.” Now that is what I call sisterhood.

Now if  I could just get Jenny to start following me.

Follow the Leader

I thought Jenny should know that I was bar-hopping on the Wednesday night of last week’s work trip. After all, she was keeping the household running and managing the care and feeding of the dog while I was away. “I’m at a dive gay bar with Rockwood folks in Penngrove,” I texted her from the Black Cat Cafe.

Jenny responded that this was probably where one of our former tenants worked. “Oh, really?” I asked. “Was she from around these parts?”

Jenny, who has very good listening skills wrote back, “Were you not listening all those hours?” She raised a good point, we did have long conversations in the backyard with our former tenant and she probably did mention something about working at a dive bar in Penngrove when I was not listening.

I assured Jenny, “I guess not, but I have been practicing my active listening skills this week.” I was at the Rockwood Leadership Institute where we learned a lot about the importance of active listening.

I told Jenny, that the dive gay bar in Penngrove was not all that we had hoped it would be. It was open mic night and the presentations, in our opinion, were not of the highest quality. Jenny, who is a quick study, was getting the Rockwood groove. “What’s your vision?” she asked.

I told her our immediate vision involved a hoochie bar in downtown Petaluma. One of the members of our small (bar hopping) group found it on Yelp and it looked promising.

“That does not sound good,” Jenny responded. “So the visioning piece, as they call it, involves free-ranging on hump day?”

“Yes,” I said. “We have found our purpose and our vision, and tomorrow we will be having essential conversations.”

But first, there was the hoochie bar. We drove back to Petaluma and decided we would appoint a subcommittee to investigate the hoochie bar while the rest of us went into the Pub across the street and ordered some drinks. The subcommittee reported back from their site visit to the hoochie bar, and informed us that there was only one lonely hoochie mama dancing by herself which was depressing, so we stayed put and got a head start on having some essential conversations.

Roz and I decided that we needed to have an essential conversation about movement building. So we began to plan our essential conversation. This was on the next day’s agenda,  where different groupings of us would be hosting conversations.

The next day we had to give our essential conversation a title. I would have been fine with calling our conversation Funders’ Role in Movement Building, or some such boring title, but then Vini and Todd raised the bar when they titled their conversation a catchy, “What’s Love Got to Do With It?” They were hosting a conversation about supporting community leaders.

So Roz and I decided to call our conversation, “Who Let the DAWGS Out?” We felt this was more than appropriate since after finalizing the PUP Analysis (Purpose Unleashing Power), DAWG now stands for Doing a World of Good. (See: Pass the Talking Stick, posted February 28, 2010).

Another group decided to call their session. “Pump It!” They were discussing strategies for turning up the dial on leadership development. That group said they were a little anal retentive in planning their session. To which our trainer, who I will call LaWanda, said, “With a name like ‘Pump It!’ you might not want to be anal retentive.”And then Todd started forming the Ass Slander committee to raise awareness about all the ways in which the anus is used in a derogatory way.

That night we had to split up into groups and come up with a skit. We had very clear guidelines and were told that we could use any items lying around as props as long as we returned them. By now I had really improved my active listening skills and heard one of the participants asking LaWanda a question. “Do you have a special dong?” Not that it was immediately apparent to us, but my Institute colleague was referring to the device that LaWanda used to ring her Tibetan Bell when she wanted us to stop doing something or start doing something.

I looked at LaWanda and answered for her since she still looked surprised by the question, “Well, maybe at home,” I offered. I didn’t think bringing a dong to a training was very professional and I knew LaWanda to be on the up and up.

 
LaWanda’s bell (or more accurately, singing bowl) looked something like this.

My experience at Rockwood was good for a number of reasons. I laughed a lot, I made new friends, I furthered my skills as a leader, and I came closer to realizing my vision and purpose. Part of my vision involves transformative change, and I think to do that we need to reach a lot more people. Which is where this blog comes into relevance. You may think this is frivolous, but I have a larger purpose. I am hoping that the spirit of levity which I bring to this blog (and hopefully to the subsequent book project) will have wide appeal which might help us build a broader-based movement for social change. Are you still with me?

Ok, so this finally brings me to my point. I have a modest number of followers on this blog, fifteen to be exact. I know more people than that are reading the blog and I am hoping they will also make it official by “following” me. I think I will look more favorable to potential publishers if I have more followers, which will also serve my vision of movement building and transformative change. So if you are reading this, won’t you give me your vote of confidence, or khanfidence, and follow this leader?

Just click the button on the top right hand side of this page where it Says “Follow.” I can assure you it really does not mean much in the way of daily alerts or anything. I follow a couple of blogs and nothing happens when you click the button, except that it will help build my confidence if I can grow my readership into the triple digits. In my line of work, we call this measurable outcomes.

Blogettiquette

Well, this is embarassing. You know that bcc field in the email option? It exists for a good reason. I should have used it last night when I sent an announcement to all my contacts that I started a blog. I was trying to pretend this had not happened. But this morning when we were having our coffee, Jenny said,” You sent me an email last night and it keeps crashing my iPhone.” Ouch.

I like to think of myself as a savvy user of technology. I’ve used that bcc field many times. It’s good because then when you get a mass email you don’t have to scroll down through endless amounts of names to get to the content of the email. And you don’t share peoples email addresses. But, no. I was moving too fast, and before I knew it, I hit that send button, and everyone’s name was in the to field, not the bcc field.

What’s worse is that I have quite a robust contact list. I’m not sure how to get the exact number of people in my contacts, but I think it numbers more than 1,000. Many of these are professional contacts like funders and otherwise important people with whom I work. Not to mention all the listservs I am on. Oh, and did I mention I sent this email from my work account and not my personal account? I’m pretty sure that is inappropriate since this blog is not work-related (note to self: blog about something work-related to cover up inappropriate blog promotion). And, I’m sure my contacts did not appreciate getting a mass email and having to scroll down more than a thousand email addresses to get to my shameless effort at self promotion. Sigh.

To be fair, I am new at this. And the helpful hints on the blogger site do suggest you email all your contacts with the blog link. But they should consider including some advice about using the bcc field.

The good news is that I got some nice responses. And I increased my followers 200 percent  from 2 people to 4 people, or is that 100 percent? Anyway, I’m a bit embarrassed. I will not be publicizing this post, and I think I might have to spend the day lounging on the couch watching Brady Bunch reruns.